The MBα @InnoPort “2+3 Startups Marketing Programme” concluded the first two-month phase with an inspiring final presentation held on 10 November 2025, marking a valuable milestone for both master’s students in advertising and the six selected CUHK startup teams—ArtInSight Limited, Edufuture Robotics Company Limited, Flusi HK Limited, GynaeSolution Limited, Intellimator.ai Limited, and Soul Island.
Launched in September, this unique programme is co-hosted by InnoPort, CUHK Pi Centre, and Mr. Basil Cheung, lecturer from the School of Journalism and Communication – Master of Social Science in Advertising programme (COMM6848B). Startup teams founded or led by CUHK students, professors, and alumni were invited to join. The students, coming from diverse cultural backgrounds and marketing experiences, analyzed the companies and devised comprehensive marketing plans.
Over the past two months, each startup team actively engaged with master’s students, sharing their business visions and challenges. The students conducted thorough marketing assessments, combining academic knowledge with practical investigation to develop tailored strategies.
Through this collaboration, startup teams gained valuable, research-backed insights, including refined brand positioning, targeted customer segmentation, and actionable marketing tactics. For master’s students, this programme provided a hands-on opportunity to apply advertising theory in real-world contexts.
Mr. Basil Cheung and representatives from CUHK Pi Centre and InnoPort pose for a group photo. (Photo: KTO)
A representative from GynaeSolution Limited introduces the company’s background to the audience. (Photo: KTO)
A group presentation by students for GynaeSolution Limited. (Photo: KTO)
A representative from Intellimator.ai Limited introduces the company’s background to the audience. (Photo: KTO)
A group presentation by students for Intellimator.ai Limited. (Photo: KTO)
A representative from Flusi HK Limited introduces the company’s background to the audience. (Photo: KTO)
A group presentation by students for Flusi HK Limited. (Photo: KTO)
A representative from ArtInSight Limited introduces the company’s background to the audience. (Photo: KTO)
A group presentation by students for ArtInSight Limited. (Photo: KTO)
A group presentation by students for Edufuture Robotics Company Limited. (Photo: KTO)
A representative from Soul Island introduces the company’s background to the audience. (Photo: KTO)
A group presentation by students for Soul Island. (Photo: KTO)
The first two-month phase has laid a solid foundation for the next stage of execution and follow-up. With InnoPort’s continued support, the participating startups will further develop and apply their marketing strategies, translating insights into practical outcomes.
As the “2+3 Startups Marketing Programme” progresses into its next phase, InnoPort will continue to guide and facilitate collaboration among all partners. This ongoing effort reflects CUHK’s commitment to fostering experiential learning, innovation, and sustainable growth within its entrepreneurial community.